Richard Strasburger on FoxBusiness.com: Will Meta's Threads become a game changer for investors?

Meta shares have gained over 140% this year alone

The battle of the billionaires is on as the Mark Zuckerberg-led company Meta launched Threads, a new "conversation" app and direct challenger to Elon Musk’s Twitter. 

In roughly 24 hours, over 30 million subscribers signed up, according to Zuckerberg. The launch was also met with a threat of legal action from Musk. 

Regardless, will these new users translate to growth for the social media giant? 

In an interview with FOX Business, Richard Strasburger, a finance adviser at Raymond James, said, "Threads will certainly add to the value of Meta, but how big it becomes only time will tell."

Meta shares have already gained over 140% this year pre-Threads. 

"Meta already has a large user base and great understanding of social media giving it an advantage over previous competitors to Twitter," he added. "It comes down to who do you have the most confidence in — Meta’s Mark Zuckerberg or Twitter’s Elon Musk.

"Twitter, on the other hand, has lost users and employees since Musk took over, but he has a good track record, so I wouldn’t count him out too fast."

In a sign of the competitiveness between the two, Musk and Zuckerberg agreed prior to the launch to a so-called cage match in the octagon. UFC's Dana White weighed in, telling TMZ "both guys are absolutely dead serious about this."

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